01
征集介绍
SOLICITATION INTRODUCTION
苹果名称是苹果的重要标识，也是体现公司文化底蕴和人文环境的重要载体，更是公司整体形象的外化和展示。黄河流域项目经济林（苹果）工程自建设以来，目前已栽植的苹果即将进入市场，现为了进一步提升生态集团整体形象，打造属于甘肃建投自己的苹果品牌，公司决定向全体员工开展苹果品牌名称征集活动，集思广益，为公司文化建设和发展贡献自己的聪明才智。The name of Apple is an important symbol of Apple, and it is also an important carrier to reflect the company's cultural heritage and human environment, and it is also the externalization and display of the company's overall image.
02
命名原则
NOMENCLATURE
? 传承性—反映公司的转型理念、文化传统、文化内涵和历史底蕴。? 时代性—反映公司面向未来崭新的精神风貌和理想追求。? 雅俗性—简洁、质朴、清晰，好读好听好记，不晦涩难懂。Inheritance—reflects the company's transformation philosophy, cultural tradition, cultural connotation and historical background.Timeliness—reflects the company's new spiritual outlook and ideal pursuit for the future.Elegance and commonality - concise, simple, clear, easy to read, listen to and remember, not obscure or difficult to understand.
03
命名要求
NAMING REQUIREMENTS
?与甘肃建投企业文化相融合，展现公司发展的辉煌成就以及建投苹果的特色。
?名称既要突出甘肃建投与苹果的特色，又要让人眼前一亮，铭记于心。?名称需注明寓意，即对名称的由来、含义作简要说明。?凸出苹果的安全性和有机性，打造高质量、高品质的健康“匠心之果”。Integrate with the corporate culture of Gansu Jiantou to show the brilliant achievements of the company's development and the characteristics of Jiantou Apple.The name should not only highlight the characteristics of Gansu Jiantou and Apple, but also make people's eyes shine and be remembered in their hearts.
04
现有品牌名称案列?
EXISTING BRAND NAME CASES?
苹果品牌名称如“王掌柜”、“金良宝”(陕西王掌柜农业发展有限公司)；“枝纯”（海升集团）；“华圣果业” (陕西华圣企业(集团)股份有限公司)、“潘苹果”（天水花牛苹果(集团)有限责任公司）；“陇原红”（静宁县陇原红果品经销有限责任公司）；“美域高” (洛川美域高生物科技有限责任公司)；“盛隆果业” (白水县盛隆果业有限责任公司)等等。
Apple brand names such as "Wang Shopkeeper", "Jinliangbao" (Shaanxi Wang Shopkeeper Agricultural Development Co., Ltd.); "Zhichun" (Haisheng Group); "Huasheng Fruit Industry" (Shaanxi Huasheng Enterprise (Group) Co., Ltd. ).
05
征集方式
COLLECTION METHOD
请将征集名称以各子（分）公司或机关各部室为单位发送邮箱1733463668@qq.com，文档请标明姓名+“苹果名称征集”+个人联系方式。应征者可提交多份名称，每份名称须有明确的创意理念说明。参选名称一经录用，名称所有权归甘肃建投生态建设集团有限公司公司所有。
Candidates can submit multiple names, each of which must have a clear description of the creative concept. Once the name of the candidate is hired, the ownership of the name belongs to Gansu Jiantou Ecological Construction Group Co., Ltd.
甘肃建投生态建设有限公司Gansu Jiantou Ecological Construction Co., Ltd
